116 leather goods and luggage companies in Huadu collectively appeared at the 2025 Asia Fashion (Thailand) Show, which were the largest industrial cluster participating in the show, and fully demonstrated the brand power and cluster advantages of "Made in Huadu".

Shiling luggage cluster is going overseas with strong momentum

And demonstrates what the "capital of leather goods" look like

This year's Asian Fashion (Thailand) Show had an exhibition area of more than 30,000 square meters and 363 exhibitors. Of the 282 enterprises participating in the Show in the China exhibition area, as many as 116 are from Huadu, whose business covers a variety of fields, from fashionable women's bags, and functional bags, to original brands, and OEM manufacturing, fully demonstrating the service capabilities of the whole industry chain of Huadu leather goods and bags. The Show attracted more than 15,000 professional visitors and buyers from 43 countries and regions around the world; the Show achieved remarkable results as many enterprises reached preliminary cooperation intentions with international buyers right on the spot.

Government and enterprises work together

To accurately connect to overseas markets

As one of the key exhibitions of "Guangdong Trade Global" in 2025, the Show is guided by the China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts, hosted by Guangdong Qiya Exhibition Co., Ltd., a local enterprise of Huadu, and supported by District Bureau of Commerce, District Council for the Promotion of International Trade and other relevant agencies of Huadu; relevant officials from the District government made special trip to Thailand to inspect the exhibition site, gain an in-depth understanding of the participation of enterprises, and provide guidance.

According to the person in charge of the exhibition organizer, the Show will continue to integrate global resources, and focus on "exhibition and trade platform + brand cultivation + international docking", to create a service system with international influence for the Huadu industry, and to promote more local enterprises to accurately access to overseas markets.

Buyers from multiple countries congregate for business

"Huadu brand" takes the stage

The Show witness significant improvement of quality of buyers; local leading retail brands and international procurement platforms, including Thailand's Jaspal Group, PUMA, and Naraya are found among them. Shiling luggage products are widely favored on the site with their good design, excellent craftsmanship and stable delivery capacity.

As the "Leather Goods Capital of China", Huadu has in recent years continuously accelerated the process of industrial transformation and internationalization. The collective appearance of Shiling enterprises in Thailand demonstrates not only the cluster strength of regional manufacturing, but also the policy orientation and organizational ability of Huadu in the high-quality development of foreign trade. With up rising demand for high-quality fashion manufacturing in the international market, Huadu enterprises, with their advantage combination of "brand design and supply chain", are entering the mainstream, taking the stage, and going abroad.

In the next step, Huadu District will continue to support local industries of advantages to participate in international exhibitions, expand overseas markets, and strengthen brand influence, to inject new momentum into the high-quality development of the District's export-oriented economy.